Dr. Karen Mishra
Associate Professor
With Meredith since 2007
Ph.D., Marketing Communications
University of North Carolina at Chapel Hill
Office Location: Harris 239
Telephone Number: 919-760-8620
Fax Number: 919-760-8920
Email Address: mishraka@meredith.edu
Teaching Interests:
Principles of Marketing, International Marketing, and Competing in the Global Marketplace (MBA).
Research Interests:
Marketing: Integrated Marketing Communication, Principles of Marketing, Internet Marketing, Marketing Strategy, Non-profit Marketing, Corporate Social Responsibility.
SCHOLARSHIP:
Journal Articles
Mishra, Aneil K. & Mishra, Karen E. (2008). Outsourced Case Study, based on the movie,
Outsourced. Seattle, WA: Shadowcatcher Entertainment.
Mishra, A. & Mishra, K. (2008). Trust is Everything: How to Become the Leader Others Will Follow.
Chapel Hill, NC: Lulu.
Mishra, Karen E. J. Walter Thompson: Building Trust in Troubled Times. (In Press) Journal
of Historical Research in Marketing.
Mishra, Karen E. and Li, Cong. (2008). Relationship Marketing in the Fortune 500 U.S. and
Chinese Websites. Journal of Relationship Marketing, 7(1), 29-43.
Books:
Mishra, Aneil K. and Mishra, Karen E. (2008). Trust is Everything: Become the Leader Others Will Follow.
Lulu.com: Chapel Hill, NC.
Scholarly Book Chapters:
Mishra, Aneil K. and Mishra, Karen E. (2012). Trust and Positive Organizational Leadership. In K. Cameron and G. Spreitzer's (eds). The Oxford Handbook of Positive Organizational Scholarship. Cary, NC: Oxford University Press.
Mishra, Karen E., Schwarz, Gavin, M. and Mishra, Aneil K. (2011). The Evolution of Trust and Control as Seen through an Organization's Human Resources Practices. In R. Searle. Trust and Human Resource Management. Cheltenham, UK: Edward Elgar.Paper Presentations
Mishra, Karen E. & Mishra, Aneil K. (2011, November). Leading Change by Building the ROCC of Trust. Women in Leadership Development Conference, Center for Student Leadership, Ethics & Public Service, Meredith College, Raleigh, NC.
Mishra, Karen E. & Mishra, Aneil K. (2010, December). Trust and Teamwork. Three-University Positive Workplace Seminar, (University of Michigan, Wayne State University, Michigan State University), "How to Thrive at Work in Trying Times: Making it Happen,"U-M Ross School of Business, Ann Arbor, MI.
Mishra, Aneil K., Schwartz, Gavin, & Mishra, Karen E. (2009, August). Human Resource Practices as Indicators of Trust and Control When Organizations Grow. Part of the Professional Development Workshop on Organizational Trust at the Academy of Management Conference, Chicago, IL.
Mishra, Karen E. & Mishra, Aneil K. (2009, August). Blogging Basics and Blogging Ethics. Part of the Professional Development Workshop on Blogging for Management Scholars at the Academy of Management Conference, Chicago, IL.
Mishra, Karen E. & Boynton, Lois. (2009, March). Talk-the-Talk: Using Internal Communication to Build Trust with Employees. Selected to be presented at the International Public Relations Research Conference, Miami, FL.
Mishra, Karen E. (2008, August). Are We Good Citizens?: A Cross-Cultural Analysis of CSR
Webspace. Paper presented at the 2008 Academy of Management Annual Conference, Anaheim, CA.
Mishra, A., Schwartz, K, Gavin & Mishra, Karen E (2008, August). The Co-Evolution of Trust
and Control. Paper presented at the 2008 Academy of Management Annual Conference,
Anaheim, CA., as a Showcase Symposium.
Mishra, Karen E. & Li, Cong. (2007, May). Relationship Marketing in the Fortune 500 U.S. and
Chinese Websites. Paper presented at the 2007 Academy of Marketing Science Annual
Conference in Coral Gables, FL.
Mishra, Karen E. & Hendrick, Tim. (2007, March). Coffee Talk: The Culture of Communication
at Starbucks. Paper presented at the 2007 International Public Relations Research Conference,
Miami, FL.