School of Business Professor Quoted in Forbes

School of Business Assistant Professor Dr. Karen Mishra was quoted in the November 9 edition of Forbes magazine where she offered advice to firms considering a socially-responsible component to their business. In the article, "Mixing Business Strategy, Social Responsibility," Dr. Mishra noted, "Consumers more and more are looking to buy from socially responsible companies, and they're actually willing to pay more for products in certain cases." Click more details to view the article.